57 persuasive design patterns showcasing how sites manipulate us

Evil design implementations grouped under the seven deadly sins, with tips on how to use each pattern, and examples from real life and the Web.

  • Examples of evil designs from around the Web. Explanation of how each one works and why we fall for it.
  • Introduction to the psychology of persuasion explains how our brains are wired to respond to certain sales techniques.
  • How-to steps to replicate these patterns on your own site. Learn how to use the same principles either for good or evil.

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