An uncontrollable urge to possess something that someone else has, which you do not. The trick is in making people want the thing in the first place.
- Apple. Smaller, lighter, smoother, sexier than the competition, so you just have to have one.
- Airline mileage rewards – you too can be “Elite” and get that extra five inches of legroom if you just slug it out in cattle class for another fifteen trips…
- youvebeenleftbehind.com – because, when the rapture comes, you want to be even more smug than you are now