As with nuclear fission, usability can be employed for either good or evil. For too long, we’ve devoted our attention to helping our users. But after years of selfless toil, we’ve yet to win respect from even a second-rate world power, let alone achieve our ultimate goal of total world domination. Absent an orbiting usability death ray, we must turn to tools that are more familiar.
It’s time for user experience practitioners to exit the shadows and claim our rightful place. Never before has total control over humanity been so easily achievable. Today’s interconnected operating systems and browsers make it laughably simple for us to subjugate users by reducing them to quivering, frustrated, malleable wrecks.