Uncontrolled feelings of hate or anger. How many times has that happened to you online? Your job is to channel your users’ feelings, control them, and bend them to your advantage.
- Don’t label required fields on your registration form. Instead, return an error when people don’t fill one in. Now, they’ll be angry but in order to get past the form, they will be more likely to fill in all the fields!
Normally, social structures prevent people from really demonstrating hate and anger. Anonymity and a feeling of belonging are both states which encourage behavior that individuals wouldn’t normally engage in. If you can create an anonymous group of individuals with similar interests, just sit back and watch the flame wars start!